







| In-store | E-commerce | Remote Retail | |
|---|---|---|---|
| Product Availability | Stocked In Store | In Warehouse | Any Store, Any Warehouse |
| Customer’s personalisation expectations | No expectations, they will search for whatever they need | What customers like them purchased | Any details customers shared with retailer |
| Customer’s fulfilment expectations | Whenever the get to the store | Couple of days | To be offered before they even look at it |
| Customer experience | Walking the aisles | Mobile/Web Search | Conversational from anywhere |
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