PASHION is a tool which digitalises and simplifies the communication process between fashion brands and the press, effectively serving as an interactive version of style.com .
PASHION aims to connect the fashion community through innovative technology by creating a simple, content rich and social platform.
We envision the world of fashion governed by higher quality interactions between the Creators and the Curators (see below) .
PASHION provides seamless communication and allows for a more efficient use of resources, resulting in less time wasted and increased productivity.
We aim to improve the efficiency between brands and the press in order to reduce missed opportunities.
With PASHION you can browse through collections; from current to previous and of multiple brands all in one place. When you find something you like, you can discuss the look and check if it’s available for your required dates, through a formal request or informally via Pashion chat.
All of this in just a few clicks. No more email attachments, no more tracking down samples, no more wasting time and no more unfulfilled requests!
With PASHION you can upload any of your collections and available samples to share them with your audience. Once connected with press members, you can get direct sample requests from them, check sample availability on the integrated calendar and respond to requests immediately. With Pashion you will know what’s available, where and when. On top of that, you keep control over your content and decide who has access to it.
No more voicemails, long emails or excel spreadsheets...ever!
